Global sportswear brand Champion and Australian social enterprise HoMie have teamed up with counter- culture icon Smiley.
The three entities have curated a limited-edition range to help combat youth homelessness and hardship.
Launching at an event on May 20, the limited-edition range will land in Champion stores both nationally and online as well as in HoMie’s flagship store on Brunswick Street in Melbourne, on May 26.
Designed in conjunction with each brand’s creative teams, the bespoke garments feature uniquely merged logos.
HoMie utilises 100% of its profits to help in achieving its mission to provide clothing, training and job opportunities to young people affected by homelessness or hardship.
Champion AU NZ marketing manager Christie Madsen said proceeds from the latest venture will go towards HoMie's work.
“It’s an impactful message we’re so proud to share through our latest collab with our mates at HoMie and global icon, Smiley."
Champion is also a HoMie Pathway Alliance partner, offering job opportunities for young people in HoMie’s programs.
Homie CEO Nick Pearce said the collaboration is a new chapter for the social enterprise. .
“We are incredibly excited by this next iteration of our ongoing relationship with Champion.
"To be represented alongside two iconic global brands is such a proud moment for us as it certainly elevates our own to a whole new level."