Lingerie label Honey Birdette has seen sales skyrocket as consumers stay home and find ways to cure isolation boredom.
Speaking to Ragtrader, Honey Birdette revealed that all categories have lifted in terms of sales, but toys have performed particularly well for the brand, with online sales increasing 335%.
Due to social distancing measures, the business has found that customers are spending more time on the website and the search terms 'bondage' and 'toys' have eclipsed the usual top performer 'lingerie.'
The business has also launched new digital initiatives to remain connected to its customers and provide a retail-like experience.
To help customers with their purchasing at home, Honey Birdette launched the Zoom Room - a digital in store experience with a live Honey Host.
Customers can join via the website and submit questions for the host to answer. Topics covered include how to style your lingerie to bondage basics. The brand also has a shorter series running on its Instagram live.
Since launching the Zoom Room, Honey Birdette has fielded requests from customers to launch a private room for groups of friends.
In response to these requests, Honey Birdette is set to launch digital gatherings dubbed Pleasure Parties.
The events are perfect for digital birthday parties, hens nights or sex education with a few friends.
The Pleasure Parties will launch next week with Aussie lingerie model and sensuality blogger, Tiah Eckhardt as the first guest host.
The first Pleasure Party will discuss ‘top toys for lockdown survival’ and the invite-only session is already sold out.
In a statement, Honey Birdette said that it plans to continue these initiatives post-lockdown.
"We are so excited to have this new offering for our customers.
"Our team have pivoted quickly to be able to bring our instore experience to online and we are looking at this as a permanent fixture, not just a supplement during lockdown."