Lingerie label Honey Birdette has revealed that its online sales have increased 127% during the COVID-19 lockdown period.
As reported by Ragtrader, toys have been the best performing category for the business during this time, with sales up 335%.
As consumers find ways to entertain themselves while socially isolating, Honey Birdette has also witnessed its conversion rate jump up 35%.
Honey Birdette reports that the best-selling set during lockdown has been the Ava set, however the newly launched bridal set Molly is quickly climbing the ranks.
"Molly will be our best-selling bridal collection of all time," the business told Ragtrader.
"We usually wait to have a full weeks comparison but it is currently tracking 4X better than our previous bridal best seller."