Luxury Australian retailer Harrolds has unveiled its first all-team campaign shoot since COVID hit.
The campaign, 'An Everlasting Holiday', is also Harrolds' first in-house directed campaign.
Featuring Australian talent, the campaign was shot at Polperro Winery on Victoria's Mornington Peninsula and features new brands including Jacques Marie Mage, Magda Butrym, Kourh, Lanvin, Versace and Meadowlark.
With the aim of inspiring a sense of curiosity, exploration and adventure, Harrolds MD Mary Poulakis said the brand wanted to immerse its audience in something faraway, yet achievable.
"Our recent shoot took place on the charming and bucolic backdrop of Polperro Winery's luxury farmhouse - a place to stay at, but hard to pry yourself away from.
"This sense of beauty and discovery is something we feel transcends holidays and feels tangible in a Harrolds boutique.
"Shopping at Harrolds is an opportunity to come into a space to wander, to aspire and to see the most meticulously-crafted beauty.
"It is sort of a perpetual feeling of escape in itself," she said.
Utilising the skills it has amongst its team, the campaign was shot by Harrolds photographer Megan Johnston, styled by stylist Loren Beeck and directed by Poulakis.
Harrolds is home to 100 local and international brands.