Luxury retailer Harrolds has partnered with Discordia Gallery to turn its shop windows into a rotating art gallery.
In celebration of retail reopening in Melbourne, the retailer called on Discordia Gallery tastemakers Elizabeth McInnes and Summer Masters to curate the art to be displayed in the windows, which will be rotated every two weeks.
As part of the exhibition, Harrolds' black facade has been transformed with a lilac overlay, while on the reopening weekend Parisian style cafe tables and chairs were scattered throughout, allowing customers to sit and enjoy the art.
A Harrolds coffee cart was also offering customers fresh croissants and coffee during the opening weekend, with sales team members also roaming around to offer assistance to curious customers.
Speaking on the installation, Harrolds owner Mary Poulakis said she wanted to create a special experience for customers, who had endured long lockdowns.
"I was inspired by the old days and channelled the Paris end of Collins Street, when going to the city was an outing.
"The way art and fashion collide, looks are curated to pieces and it goes beyond the transaction, it connects back to the cultural heart of the city and works to the fabric and soul of Melbourne," she said.
While encouraging consumers to come out and enjoy the shopping experience, Harrolds continues to offer its click-and-collect service, as well as same day delivery to metro-Melbourne.
