Australian fashion consultant Jessica Steuart-Hoyler has launched a new online platform called Reciety, bringing pre-loved high-end fashion to consumers worldwide.
Steuart-Hoyler, who is a former director of styling at Burberry and global styling editor at Net-A-Porter, founded the platform to drive the circular economy.
The venture has launched with a range of pieces sourced from around the world, during Steuart-Hoyler’s travels and time living in London, as well as select consignment pieces.
International brands include Jil Sander, Prada and Jean Paul Gaultier, alongside Australian labels such as Ellery and Bassike.
Steaurt-Hoyler said her intention is to source pieces that will support the circular economy and reduce fashion wastage.
“Working in the fashion industry, I felt both fatigued and frustrated by the constant newness and resulting excess,” Steuart-Hoyler said.
“I started to question the way we consume fashion and began exploring a more mindful approach. I decided to shift my approach to fashion and in particular my wardrobe, investing in pieces with meaning and tweaking existing items to make them feel modern."
The site also aims to educate consumers on prolonging the life of their pre-loved garments with detailed information on fabrications and clothing care.
“I wanted to explore and share how fashion intertwines with lifestyle, and how a classic, timeless aesthetic transcends the sartorial and can also be expressed and explored through design and architecture,” Steuart-Hoyler said.
“The Reciety customer understands that less is more and looks for considered, modern designs for their wardrobe and lifestyle.”
As well as selling pre-loved apparel and accessories, Reciety will feature a ‘Library’ section that sells coffee table books on fashion, design and architecture.
Every year, the average Australian acquires approximately 27 kilograms of new clothing and discards around 23 kilograms to landfill, according to the Australian Government’s Department of Agriculture, Water and the Environment.