A host of well-known names and faces turned out for the official launch of the Hunt No More label this week.
As-well-as representatives from David Jones and Vogue, screen and theatre stars also popped along to the home-grown brand's exclusive night.
Held at the Since I Left You bar, which is nestled along a cobbled alley in Kent Street, attendees mingled in the bar's outside brick-walled courtyard which was sprinkled with rustic lanterns and candlelit tables.
The label was filtered into David Jones stores earlier this year, with many items selling out due to its success.
Among the well-heeled revellers was the daughter of Greta Scacci, and Law & Order star Vincent D’Onofrio, Leila George, actresses Celia Massingham and Elizabeth Blackmore, and Black Balloon director Elissa Down.
Guests enjoyed canopies and an exclusively designed cocktail, The Dagger, which is soon to become a staple on the Since I Left You menu, after its stellar success with the events attendees.
Visitors at the New York style inner city bar were shown the label's short film, which showcased the brand's 'edgy and mysterious' style, and this was projected onto an exposed brick wall.
The launch was also well attended by representatives from The Sunday Telegraph, Vogue, InStyle, Oyster, David Jones, Who, and of course, Ragtrader.
Click here to see the official Hunt No More launch video.