Sydney-based basics label Boody has expanded its Australian team to meet the demand from its global stockists and customers.
Launched in 2012 by entrepreneurs Neil Midalia and David Greenblo, Boody has been providing the health and wellness sector with sustainable underwear, socks and basics made from bamboo yarn for eight years.
Two years ago the founders' sons, Elliot Midalia – who helped launch The Iconic in Australia and Jet.com in the States – and Shaun Greenblo – a part of the Thread Together advisory board and former Canva business development and partnerships executive – came on board to manage the global vision, leadership and brand strategy for Boody.
Since launch, the brand has grown to be sold in more than 4000 pharmacies, health and grocery stores worldwide and has achieved 100% global growth year on year.
Now, the team has just hired a new head of marketing and head of finance and operations taking its total employee numbers to 18 to meet the demand of its direct-to-consumer channel.
Alongside the growth of the team, the brand has also launched a new activewear collection following heightened demand for the category during the pandemic.
To capitalise on the demand, Boody has launched a new activewear capsule collection made from a blend of organic cotton - grown with natural, untouched seeds and free from pesticides - and bamboo yarn.
The range includes active tights, a muscle tank and a hoodie, giving women the option to buy activewear that is kind to the planet.
The activewear range is available now on the Boody website and retails for between $49.95 and $69.95.