A global e-commerce leader with links to Target, Levi's, General Pants and Lorna Jane has revealed its next local move.
Hybris Software, tipped to be the world’s fastest-growing commerce platform provider, has appointed Graham Jackson to the role of senior vice president for APAC.
Jackson, who has been at the helm of hybris in Australia since the company launched here in July 2012, will be responsible for areas including Australia, New Zealand, Japan and Greater China.
Since its local launch, Hybris has become the preferred platform powering leading brands such as Lorna Jane, Target, General Pants and The Winning Group. amongst others. Internationally, the group had worked with Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa.
The move follows Hybris’ move in January to extend its global support presence with the launch of the first combined Hybris/SAP support centre in Shanghai, China.
Jackson's appointment also coincides with a recent report by eMarketer which has tipped 2014 as the year that consumers in Asia Pacific are set to spend more on e-commerce purchases than those in North America.
If this occurs, it will make Asia Pacific the largest regional e-commerce market in the world.
Hybris said the growth is expected to come primarily from the rapidly expanding online and mobile user bases in emerging markets, increases in m-commerce sales, advancing shipping and payment options and the push into new international markets by major brands.
Commenting on his appointment, Jackson said he looks forward to helping the group grow further.
“There is such a huge opportunity in Asia, due to more people coming online there and buying for the first time. Many of our customers are either looking to establish a presence in Asia or are already there with plans to expand, so we must continue to invest in the region.
“I’m excited to lead the hybris team in a region that is growing and driving technology innovation in commerce. We will continue to support our existing customers and their respective plans for growth, but there is also a real opportunity to work with the best local businesses, as well as the large multi-national companies which require a commerce capability in Asia as those markets continue to grow.”
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