Diva dives in

Fashion jewellery giant Diva has confirmed a new tie-up set to take the brand in a fresh direction.

The accessories chain, which operates more than 500 stores worldwide, has entered into an exclusive collaboration X-Factor winner and singer/songwriter Samantha Jade to release a new summer collection late October.

The 25 piece Samantha Jade collection is set to feature an array of bold shapes and polished details, incorporating combinations of mixed metal plating, hematite stones, crystal & black diamantes. Touches of Perspex will also feature throughout, to give the range a distinctive and contemporary edge.

Pieces in the new line will range from palm cuffs, midi rings, and handlets, to show stopping necklaces and stud earrings, with Jade “closely involved in the design process”.

Commenting on the brand's latest venture, Diva CEO Michelle Kluz said the collaborative collection was a perfect fit and aims to provide a new range of jewellery for its customers to suit all occasions, from statement making performance pieces.

“A partnership between diva and Samantha Jade makes perfect sense: As a fashion business, we at Diva always make sure we are on the forefront of the hottest trends.

“Samantha Jade is one of Australia’s brightest stars and is also known for her stunning, of-the-moment sense of style. Samantha has been a diva customer for a long time, and it’s been an exciting collaborative process for her to design this range. We are thrilled to offer her fans an exclusive range showcasing her signature style.”

The Samantha Jade for Diva collection is scheduled to drop into all Diva stores nationally from October 29, 2013, with price points ranging from $6.99 - $34.99.