Fashion designer Ali Cotton has joined Men’s Health Australia as Associate Creative Director
Cotton will work closely with Editor Scott Henderson, Creative Director Jason Lee and the existing editorial staff, with the July issue’s style shoot ‘Leading Man’ her debut project.
“Men’s Health is a legacy publication, so when the opportunity arose to contribute to the magazine creatively, I could not say no," she said.
"I am excited to be working alongside Editor Scott Henderson, who I am personally a big fan of, to bring a modern aesthetic with a focus on curating the covers, features and style pages, so we as a team keep propelling the magazine forward."
For her first task of producing the style shoot, Cotton said she sought to reinvent traditional suiting.
“This shoot was about pushing men’s suiting and steering men out of their comfort zone, and ultimately showcasing a new mood to the style pages of the magazine that both the modern and everyday man can aspire to when it comes to style.
"Coming from a fashion background, my aim is to bring a more progressive approach to how men think about style.”
Even the best brands in the world need a re-fresh every few years, Cotton said.
“It is my intention to bring a new set of eyes and ideas to Men’s Health.
"The team and I have a clear vision on how the magazine can evolve both aesthetically and from a content perspective as we continue to be at the forefront of men’s health and lifestyle.
"We are really passionate about engaging with our readers in an intelligent and modern way as we head towards 2023 and beyond."
Cotton will continue to work on Men’s Health Style, features, commercial projects and upcoming cover collaborations.
Cotton is a Brand Consultant and Creative Directory, originally from Perth and has spent the past 10 years in Sydney.
She cut her teeth in the fashion industry as a Designer, Creative Director and business owner and has been immersed in the creative space for 15 years.
Launched in 2013, her brand First Base is sold in over 15 countries and 100 stores around the world.