David Jones has ended its partnership with BP petrol stations, just two years after rolling out the concept.
As first reported by trade publication Convenience and Impulse Retailing, the 35 BP x David Jones co-branded locations will be transitioned over the coming months.
"David Jones and BP have agreed their pilot convenience partnership will end in the coming months," a David Jones spokesperson told Convenience and Impulse Retailing (C&IR).
"All 35-existing dual-branded David Jones x BP locations will transition to a new-look BP convenience offer.
"David Jones remains committed to delivering an exceptional food range reflective of our customers’ needs and preferences while reducing cost and enhancing overall business performance," the spokesperson said.
The move follows David Jones' closure of Victorian Food locations at Capitol Grand and Malvern Central, as part of its strategy to streamline its Food business.
The exit from the BP partnership will allow the business to focus on its Food Hall offering in its Sydney and Bondi flagship stores, the spokesperson said.
"This [exit] follows a strategic review by David Jones of our food business to focus exclusively on bespoke Food Hall experiences at our Elizabeth Street and Bondi Junction locations, and premium pantry and seasonal gifting ranges in-store and online," the spokesperson told C&IR.
BP added that it will continue to offer customers a varied range of fresh, high-quality food and drink options.