David Jones adds to brand portfolio

Womenswear label One Fell Swoop has been added to the David Jones brand portfolio.

Australian made and owned since 2005, the brand is known for its drapery techniques with price points ranging $399 to $549. 

The partnership will commence online and with physical retail at David Jones' Elizabeth Street store in Sydney, before rolling out at Bourke Street in Melbourne from July.

This season, David Jones welcomed over 25 international and Australian brands to its designer portfolio including Khaite, Halston, Tom Ford and Marc Jacobs.

The department store also introduced Melbourne label Clea.

David Jones GM for womenswear, footwear and accessories Bridget Veals said new brands would continue to be added to its portfolio.  

"As a brand, it’s important we continue to bring the best of International and local designers to our stores with a handpicked curation of luxury styles that we know our customers will enjoy styling for any occasion."