Cue Clothing Co saw an 130% increase in sales within the first week of its endless aisle initiative.
Cue CIO Shane Lenton confirmed the initiative launched last Thursday, giving online customers access to inventory from both online and store locations
Lenton attributed the instant increase in sales to an 8x increase in inventory access.
“Since the launch of our endless aisle last Thursday, we’ve not only changed the way consumers can access our inventory, but we’re able to reduce the time it takes to deliver customer orders, and we’ve noticed a drastic reduction in fulfilment costs,” he said.
Using fulfilment and allocation software for both online and in-store orders, Cue has created a unified view of inventory across all sales channels.
According to Lenton, overall access to inventory increased eightfold, leading to a 70% increase in conversions,
“Amazing things have happened off the back of opening up our in-store inventory to all customers.
“We are Australia’s largest local manufacture of fashion, however we don’t mass produce, so not every store gets the same styles. Our online customers now have access to normal delivery for over 80,000 items because we can deliver from store to any location, in addition to the three-hour delivery and 30min click-and-collect we currently offer from stores.”
Cue has now opened their endless aisle to all their Australian customers as well as 120 international locations.
“Regardless of where the customer is in the country, or across the world, customers are now getting access to our entire range and inventory, rather than just what used to be available in our online warehouse," Lenton said.