Country Road Group will return to the Myer brand stable, with Witchery, Politix and Mimco launching back into the department store next month.
Country Road, including Country Road Kids and Country Road Home, will also return alongside Trenery from July.
The move follows the sale of Country Road Group sister brand David Jones, with the department store sold to Anchorage private equity for $100 million last year.
Myer CEO John King welcomed the new partnership with Country Road Group.
“Today’s announcement is a clear demonstration of Myer’s attractive retail proposition and reputation of fostering strong, strategic and tailored commercial outcomes that benefit our partners and customers.
“This new partnership reconfirms Myer’s position as Australia's leading retail partner with the national reach of our store network, significantly expanded online offer and our leading MYER one loyalty program.
“Many of our customers grew up with the Country Road brand, and we know they will be excited to see it return to our portfolio, alongside Witchery, Trenery, Mimco and Politix.”
Country Road Group CEO Raju Vuppalapati said the new venture provides strategic benefits.
“As an admired Australian lifestyle brand house, showing up where our customers shop is an important strategy.
"The partnership with Myer, through their store network and online platform, provides an opportunity for our Brands to showcase great products to our core customer.
“We are delighted that we will be launching Witchery, Politix, Mimco in February 2023 followed by Country Road and Trenery in July 2023.”
Witchery will be a new addition to Myer across 16 stores and online from February 2023, with plans for a further rollout into agreed stores from July 2023.
Politix will return to Myer and launch in 11 stores plus online, from February 2023, with plans for a further rollout into agreed stores from July 2023.
Mimco will launch in 10 stores plus online, from February 2023, with plans for a further rollout into agreed stores from July 2023.
Country Road will return to Myer, with Women’s and Men’s planned to launch in 17 stores plus online from July 2023, with a further rollout into agreed stores in 2024, and Kids and Home being added for the first time with plans to launch online and across 17 key city and regional stores from
July 2023.
Trenery (Women’s and Men’s) is planned to launch in 17 stores plus online from July 2023, with a further rollout into agreed stores in 2024.
Myer operates 57 department stores across Australia, as well as its online business: myer.com.au.