Global fashion force Camilla has reached a settlement with Czarina Designs, while urging for a broader change in copyright laws.
In a statement today, Camilla CEO Jane McNally said the industry needs to push for greater IP protection.
Following the undisclosed settlement, Czarina Designs will withdraw a number of garments from sale as well as remove the tagline “handmade with love xx” from all swing tags.
"For the fashion industry in Australia to flourish we need to foster uniqueness and innovation," McNally said.
"Brand protection is key for the long term success of all brands and the creative process at Camilla is inherent to the brand’s DNA."
Camilla artists create original artworks using mixed media, watercolour elements, line drawings and hand sketches.
Each element within a print can take up to four to eight hours to create, and any one print can up to 10 hand-created elements collaged together.
These are then brought together into a digital platform to visually tell the story of Camilla’s journey.
Each print can take up to 10 days to complete and may go through several iterations before it is at final stage.
McNally said while the brand will continue to take a strict litigious approach to all imitators, it is pushing for broader IP reform.
"A modern IP reform that will help Australian fashion designers and innovators is well and truly needed to bring this dated legislation into the new century.
"We must call for regulatory reforms to reflect the progressive stance applied throughout Europe.
"IP Australia initiated a holistic review of the design process to investigate areas for improvement in early 2019.
"This needs to be addressed now.
"Defending intellectual property is of upmost importance to us as a company and as a collective of artists."