American fashion brand Brooks Brothers is relaunching into the Australian market, bringing its latest AW23 collection to consumers.
The collection will be sold via a dedicated local eCommerce site, as well as a selection of men's apparel on David Jones online and in selected stores.
Brooks Brothers originally entered the Australian market through agreement with Oroton Group in 2013, following the end of its 25-year partnership with Ralph Lauren.
Despite the opening of 13 stores and an eCommerce site, the 10-year joint venture agreement was terminated in 2015.
Oroton Group sold its entire shareholding to Brooks Brothers International, with underperformance a key factor behind the decision.
The brand will relaunch in Australia with a collection designed by creative director Michael Bastian, who joined the company after prior work at Polo Ralph Lauren and GANT.
The AW23 menswear collection includes non-iron shirts, jackets, jumpers and polos, while the women's range features tailored styles, including shirts, dresses, blazers, and soft bow blouses.
Prices for the menswear collection range from AU$80 for a cotton t-shirt to AU$895 for a suede bomber jacket, with womenswear ranging from $60 for a cotton t-shirt to $795 for a cotton trench.
The brand will offer free delivery to Australian customers who spend over $100 with an estimated delivery time of five to 10 working days.