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Over 80 per cent of superfine Merino wool for the global fashion market comes from Australia.
Morris holds over 30 years of experience in the fashion retail, wholesale and marketing space.
The move takes Uturn nationwide, after honing in on the Sydney market for the last 40 years.
David Jones chief retail officer Kate Bergin says it marks a pivotal step in itsbroader store optimisation strategy.
"We believe in the inherent dignity of all work," Lorna Jane CEO Anna Fowler said.
"We’re constantly reviewing the opportunities," P.E Nation CEO Hamish Stuart said.
The store had been shuttered for the last five years.
Fashion spending swung back to negative after an equal positive boost in August.
The Aussie-born fashion business shifted out of its pureplay model last year.
Country Road Group SA country manager Kay Raidoo reveals the key ambition ahead.
The Iconic COO Rostin Javadi called it an exciting development for the online fashion platform.
The store is a newly created concept ahead of a series of strategic expansion moves.
“This remains one of retail’s most challenging years," Australian Retailers Association CEO Paul Zahra said.
Wesfarmers managing director Rob Scott details a few key digitally-led initiatives.
She was the managing director of Big W for over five years.
Jarden and Morgan Stanley analysts reveal the key tailwinds that can drive up Premier's share price.