Hugo Boss has launched its latest casual collection, with global ambassador Chris Hemsworth fronting the campaign.
The brand's casualisation mission has been in the works since before COVID, but has found its feet with Hemsworth as its ambassador.
"To Australians, he's an icon and he relates extremely well," Hugo Boss SEAPAC regional director of marketing and communications, Nick Troedson told the audience at Ragtrader Live in May.
"He has really changed the face of Boss - I think he was the perfect person at the perfect time," he said.
Appointed as the new face of Boss in January, Hemsworth fronts the autumn winter campaign in four new casual looks.
"Hemsworth showcases the art of effortless layering in his second fashion outing for Boss," the brand said in a statement.
"Hoodies, sneakers, drawstring pants and tailored outerwear come together in four easy-going new looks," Boss said.
The Hugo Boss autumn winter collection is available now in stores globally and on the brand's website.