Bassike has firmed its commitment to the environment with the presentation of two carbon neutral runway shows at Afterpay Australian Fashion Week (AAFW).
The label assessed each element of its resort 22 and winter 21 see-now-buy-now runway shows to offset the greenhouse gas emissions created.
"I think everyone is really starting to understand the environmental impact on the climate," Bassike co-founder and director of supply chain and sustainability, Mary Lou Ryan said.
"We’ve been committed to responsible business practices since we founded Bassike in 2006.
"We are continually looking at all areas of our business to ensure we make responsible choices and do better within all facets.
"We’ve recently made the decision to take the organisation carbon neutral and when activating events at such a scale, it sits within our ethos to look to reduce and offset the carbon footprint," she said.
Additionally, the business will work with Forests Alive Tasmania and Brazil Amazon Rainforest Project across forest protection, implementation and conservation activities, scientific research and social inclusion within communities.
However, the carbon offsetting wasn't the only unique element of Bassike's runway shows.
At its resort 22 presentation 'Pause,' the label asked guests to put their phones away to observe a two minute silence and room blackout ahead of the runway presentation.
"The collection is called 'Pause' - it’s about finding pause and noticing the space in between the noise," Bassike creative director, Deborah Sams added.
"We tried to create that with the show, so when guests arrive they had to pause, sit and be with themselves.
"We wanted to give them a time to think, feel and have a sense of anticipation and curiosity.
"I really wanted people to notice all of their senses deeply throughout the presentation," she said.
Bassike presented its resort 22 collection at AAFW on Monday 31 May and its winter 21 see-now-buy-now runway took place yesterday evening, June 01.