Pop-culture's influence on fashion hasn't subsided amid new social media stars and apps, new data from Klarna indicates.
The payments provider has revealed which fashion, footwear and beauty products made it to the 'Top of the Carts' as part of a new digital campaign.
According to the platform, the top fashion item for Aussies in 2020 was loungewear, with purchases in the app increasing by 100% between March and April last year.
Meanwhile, following the release of Paris Hilton's This is Paris documentary, there was a 59% increase in wish-listed velour sets.
In the footwear category, the data indicates that the most wish-listed sneaker of the year was the Nike Air Force 1s, followed by Nike Air Jordan 1s, thanks to the Michael Jordan docuseries The Last Dance.
Finally, in the beauty category eyeliner searches went up 322% after The Queen's Gambit premiered in October.
"Pop culture phenomena have the ability to create trends that spread worldwide, and the effects of these trends are very clear in our data," Klarna chief marketing officer David Sandström commented.