Homewares retailer House is taking its linens to the UK, with two stores openings and four more locations to open before the end of June.
House CEO Steven Lew confirmed the first store opened at Westgate Oxford this week.
“I am proud and delighted that we have successfully opened our first two stores on schedule.
Through its physical and online stores, House UK is initially offering more than 4,000 products including linens, cookware, bakeware, glassware, kitchen gadgets, small electrical appliances and accessories.
Two more stores, at The Lexicon in Bracknell and at Meadowhall in Sheffield, will open in the next two weeks while stores at Chapelfield in Norwich and Cribbs Causeway in Bristol will follow shortly after.
“We announced our plans for House to expand into the UK market last year, and we plan to continue our rollout swiftly," Lew said.
"We have two more stores opening this month, and two more by the end of June.
"We received a tremendous reaction at today’s store opening. Customers were so excited to share in the experience. I was extremely enthused watching people interacting and shopping in the store.
“Physical stores are not dead. They are only dead if the retailer cannot adapt its model, and landlords and business partners are not willing to work together in their mutual best interests. The approach must be collaborative, holistic and realistic.”
House's plan is to open 75 UK stores and provide employment for up to 1,000 people within three years.