As many Aussies are readying to return to the office, Australian label Leina & Fleur has revealed key workwear pieces consumers are buying.
The brand has seen five key trends in purchasing behaviour amongst its customers as they prepare to leave the activewear and tracksuits in their home office:
- Pop of colour: It's time to embrace some colour and bring back the smile back to style! In these masked times let the style do the talking.
- The maxi: Swap out the little black dress for an everyday maxi paired back with a metallic sandal to create a more relevant dressed up look.
- Soft white shirt: Introducing a soft white shirt with drape will bring a feminine feel to the classic crisp styling of a shirt and classic pants.
- Wide leg pants: Add an effortless chic style to any occasion. Have a core colour (navy/black) and then introduce a print that pairs back with a white tee.
- The jacket: The must have jacket in your wardrobe where you can throw on top of any dress or outfit.
And customers have been embracing the maxi dress trend, snapping up and selling out the Tallula (pictured) and Gina dresses.
With limited-edition stock, the Tallula dress sold out its 200 units in an hour.
Leina & Fleur founders and designers, Leina Broughton and Fleur Richardson said while some customers' bodies have changed during lockdown, the brand wants to encourage Aussies to embrace their style and feel confident.
"We’ve seen quarantine workwear, which was really 'anything goes' but as people return to the physical office wanting a social connection, what we wear and how we present ourselves plays a role in that," Broughton said.
"For some of us, these last few months in particular have been really challenging and some women could be feeling like they’ve lost some body confidence.
"Our bodies have changed during lockdown - it’s time to embrace that and refresh your wardrobe after lockdown," Broughton said.
"It’s understanding how to work with your new body - while elevating and empowering each other," Richardson added.
"It’s the season to be fun and frivolous.
"If your body has changed it’s about how you embrace it.
"We really need to be kind to ourselves and be okay with our bodies," she said.
Leina & Fleur makes its garments in Australia and caters to sizes 8-24.
In the past three years, the brand has seen a 40% increase in growth year-on-year.