Asos Australia offers free returns

Australian customers will now be able to return Asos products free of charge.

In addition, there will be no threshold limit imposed on this service.

This service launched on Monday via both Australia Post and Parcel Point.

 Asos Australia first confirmed it was working on a returns proposition at Ragtrader Live in 2015.

Former country manager Jo Shapland said the etailer was working on financial modelling for the proposition.

This is the latest localised strategy from the etailer, which is arming up for expansion.

Carly Cazzolli, head of Australia and New Zealand, said this is a big first for the brand in Australia.

"Ensuring our customers have a seamless shopping experience is a priority for us, and feedback from our customers was that Free Returns gives them more choice and is simply more convenient."

Asos sells over 85,000 branded and own-brand products through localised mobile and web experiences.

It delivers from fulfilment centres in the UK, US and Europe to almost every country in the world.

Asos also operates eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia.

ASOS's websites attracted 123 million visits during June 2016 (June 2015: 98 million) and as at 30 June 2016 had 12.0 million active customers1 (30 June 2015: 9.7 million).

Of these users, 4.6 million were located in the UK and 7.4 million were located in international territories (30 June 2015: 3.8 million in the UK and 5.9 million internationally).