ASICS, in partnership with HAL Studios, is set to wrap up a limited-time only pre-order launch of its latest range today, ahead of an official release date in 2H 2023.
This form of launch is the first of its kind for ASICS, featuring a new range that is part of its GEL-1130 collection, titled MK II ‘FOREST’.
Pre-ordering will wrap up in Australia tonight at 7PM after opening on October 5. The product will be produced and delivered to consumers in Q2 2023, ahead of public release.
According to the partnered brand, the advanced ordering platform will help minimise wastage, where it will only produce the supply that is needed. Production is limited to a certain amount; once the maximum allocation is met, the platform will close.
ASICS Australia GM of marketing Simone Bushnell said the new range is inspired by forests in Japan, as well as the classic silhouette from the original GEL-1130 in 2008.
“This sees the next chapter in ASICS Sportstyle’s Australian collaborations with key local brands and outlets,” Bushnell said. “We continue to innovate and forge our own path in the Australian sneaker space and on the global stage.”