Raffaele Ciuca Bridal has secured the local exclusive for a new bridal venture, Ashley Graham x Pronovias.
The collection will be available at Melbourne's Raffaele Ciuca Bridal, with sizes ranging from 0 to 34.
The 16 piece collection of bridal gowns is priced from $3,000 up to $5,000.
Graham said the venture is size inclusive, set to disrupt Australia's $4 billion wedding industry.
“When I shopped for my wedding dress ten years ago, I had difficulty finding a style in my size that fit well and made me feel special.”
“It's necessary for the bridal industry to be an advocate for inclusivity and body diversity, and therefore I'm honoured to partner with the luxury leader, Pronovias, to offer beautiful and comfortable options in many sizes and styles," she said.
Raffaele Ciuca Bridal CEO Patricia Pallozzi agreed.
“Bridal shopping is a nightmare for curvy brides. We hear heartbreaking stories of countless brides browsing for their dream dress, only to be disappointed by tiny sample sizes and ‘imagine how great this would look in your size.
“Raffaele Ciuca Bridal has always been a leader in Curve, boasting Australia’s largest curated collection of plus size bridal style. But now we’re going all in.
“We plan to change that with our largest ever range of curvy style. Bolstered by the arrival of ground-breaking model Ashley Graham’s capsule collection with one of our key brands, Pronovias."