Outdoor and camping retailer Anaconda has welcomed the summer apparel and swimwear collection from surfwear brand O'Neill to its shelves.
Anaconda's O'Neill offering features a range of men’s, women’s and children's clothing, swimwear, beach accessories and footwear.
Anaconda business manager - soft goods, Joe Bonnici welcomed the partnership with O'Neill.
"It is fantastic to see Aussies ready to embrace the summer holidays after another tough year.
"We are looking forward to introducing Anaconda customers to the O’Neill range as the one stop shop for all of their must-have adventure gear for the summer.
"From kids’ swimsuits to chic women’s dresses and even durable boardshorts for the blokes, there is bound to be something for everyone," he said.
The collection spans a range of summer activities including pieces suitable for kayaking, fishing, snorkelling, surfing, water-skiing and wakeboarding.
O'Neill Asia Pacific MD Justin Daniels said the brand is ready to expand its partnership with Anaconda to winter activities too.
"O’Neill is excited to be working with Anaconda and its customers to bring quality products to those who lead an active outdoor lifestyle.
"Ever since Jack O’Neill pioneered the world’s first wetsuit back in 1952, innovation and adventure has always been at the forefront of our brand and business core values.
"We see this as an awesome partnership and look forward to the road ahead as we expand with other categories like technical snow clothing and water sports flotation vests," he said.
The 52-piece O'Neill collection at Anaconda is available in-store and online now and retails for between $24.99 and $109.99.