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Alquemie Group has a signed a deal to launch National Geographic apparel in Australia and New Zealand.

The Group, which recently acquired General Pants Co., has a number of additional investments and licensing partnerships currently under discussion.

Alquemie executive chairman Richard Facioni said the latest venture will see a portfolio of new National Geographic experiential retail stores open, as well as an eCommerce destination. 

"We are excited to join forces with The Walt Disney Company and National Geographic to bring one of the world’s most highly regarded and recognised brands to retail across ANZ," he said.

“This landmark agreement with Disney strengthens Alquemie Group’s emerging position as one of the country’s largest retail operators and investors.

"We intend to strategically grow its retail and consumer brands footprint, exploring relevant investment opportunities with leading local and global operators and exciting new goods across apparel, accessories and adventure travel.”

The Walt Disney Company ANZ GM of consumer products Meagan Sanders said the partnership marks a new phase of expansion. 

"We look forward to collaborating with Alquemie Group to bring our National Geographic branded stores to local explorers at heart and continue the successful expansion of our stores across the Asia-Pacific region.

“With over 133 years of brand heritage and the notable resonance and relevance that National Geographic has in the Australian and New Zealand markets, we couldn't be happier to bring our unique offering of National Geographic apparel and accessories to consumers and fans in those regions."

Alquemie Group is a retail investment vehicle managed by ACTA Capital.

The Alquemie portfolio consists of a number of consumer and lifestyle businesses including LEGO® Certified Stores, General Pants, Ginger & Smart and SurfStitch.

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