Queensland-based underwear label Knobby has partnered with Share the Dignity to help address period poverty.
The business has made a donation of more than $45,000 worth of much-needed women's underwear to the national charity.
The donated underwear will help support Australian women and girls experiencing period poverty due homelessness, struggling financial circumstances, and domestic violence situations, which often makes period care products unaffordable.
"Far too many women across Australia sacrifice purchasing essential period products because they can’t afford them and are forced to make the choice of putting a meal on the table for their children or purchasing items they need to manage their period," Share the Dignity founder Rochelle Courtenay (pictured) said.
"We are very grateful to have Knobby support us with this generous donation and look forward to getting these undies into the hands of women, some of whom don’t even have underwear to place a pad on.
"This donation is a practical way to help provide dignity to those in need," she said.
The donated underwear from Knobby are a completely new, high-waisted style that are yet to be released to the public.
Speaking on the donation, Knobby founder Rob Rand said that the business wanted to offer Share the Dignity something special.
"Share the Dignity does so much for communities across Australia we wanted to do something special, so we want them to be the first to receive this unreleased style for the women they support.
"Supporting great charities like Share the Dignity with donations such as this allows us to help make an impact on important issues," he said.