Outland Denim has launched a second equity crowdfunding campaign, following the success of the 2020 round.
The equity crowdfunding campaign allows everyday people to invest as little as $206 to become a shareholder in the sustainable denim brand.
In 2020, Outland Denim secured 1012 investors, who raised a total of $1,326,269 for the brand.
These funds were used by Outland to expand its workforce in Australia and Cambodia, as well as expanding its business through partnerships, such as the recent alignment with Spell.
Shareholders in this campaign will be investing in Outland Denim’s textile and circularity research, working to remove textiles from landfill and revolutionise the way clothing is disposed, as well as Maeka, Outland Denim’s manufacturing arm.
The investment will also facilitate further expansion of production facilities allowing partnership with more brands and therefore greater social impact.
Outland Denim founding CEO James Bartle said that raising funds this way ensures that the business remains one for the people and the planet.
"Time and time again we see that people will continue to back businesses that are doing good in the world despite one of the most challenging times in our lifetime - and their growth over the past 12 months is a testament to that.
"The public demand and deserve a better way of doing business that does not exploit people and the planet.
"We are ready to take our business and impact to the next level and to expand in this way, rather than through traditional funding, is to give the people the power to create a brand that is truly for people and planet," he said.
Based on its 2020 campaign, Outland could be expecting more young women to come on board as investors, with the 63% of its 2020 investors women and the majority of investors 40 or younger.
"As a business that exists to give women the tools they need to lift themselves and their families out of poverty, we are so proud that the majority of our shareholders are women," Outland Denim communications director Erica Bartle added.
"They are women truly supporting women," she said.
Meanwhile, 92% of Outland's investors are Australian residents and 42% live in Queensland.
Social justice values proved a prominent reason to invest in 2020, with 83% citing this reason for their investment.
Investors who have bought shares in Outland Denim have bought into a company which was founded to offer support, training and employment to women who have experienced exploitation, human trafficking and other human rights violations.
The company provides a living wage, education and other benefits for its staff, and each of its seamstresses are trained across all aspects of garment making.
Expressions of interest are open now and the equity crowdfunding campaign will open on June 15.